Our Story & Team | Balitello | Monthly Sock Club
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Our Story & Team


Baldino + Abbatiello = Balitello™

pron. [bali • tello]

[Don't worry about the pronunciation... Worry about your feet being comfortable.]

Co founders, Rob Baldino and Mickey Abbatiello, have a special foundation of friendship that dates back to the 1st grade. Growing up on the same block just outside of NYC, they established a unique bond and values that they instill into the hustle of the Balitello brand. From the jungle gym to the office, they have always enjoyed innovating and inventing. Little did they know a Performance Dress Sock™ company would be their calling.

Message from the Founders

We really didn't understand why people settle for uncomfortable, cheap dress socks. Look how much has changed in the past 100 years. It's 2017, why are people stuck in the 1900s in terms of comfort-technology? We passionately needed to transcend and evolve the modern day dress sock to something functional.

Customer research about dress socks showed...
"I hate loose socks that slide down."
"After 1 wash they fade in color."
"My socks always stink."
"Keep getting blisters from dress shoes."

We decided to listen to people and put an end to this travesty. Being quality made in the USA allowed us to work closely with our manufacturers, and create what is now coined the Performance Dress Socks™. We have eliminated all those complaints and then some! Our goal is to allow people to be stylishly-comfortable and more active in their day-to-day life.




 Great business is never done by one person. They're done by a team of people.

Co-Founder: Mickey Abbatiello, attended Zicklin School of Business at Baruch College. During his collegiate years, he was a scholastic athlete and was Captain of the Men's Basketball Team. After graduating, Mickey applied his business and finance skills as a Financial Advisory consultant at Ernst & Young and is using his experience to build a successful fashion startup. 

Co-Founder: Robert Baldino, attended the Hagan School of Business at Iona College. His experience in consulting throughout the years encompasses an array of categories including executing campaigns and merging corporate partnerships. His affinity for fashion spearheaded the inspiration behind Balitello and is committed to integrating his analytical and creative experience. 

Vincent Branciforti, designer with skills in Illustrations, Photography, Interactive Video and much more. BA studies include Digital Art and Design at LIU Post. Also studied at the Florence School of Fine Arts in Florence, Italy.


Jessica DiMaggio, Personal Stylist and Fashion Consultant born and raised in New York. She graduated with her BS in Advertising and Marketing Communications at the Fashion Institute of Technology.

Herbert Lacsina, an interdisciplinary artist, designer, and art director, who was born and raised in the Philippines, migrated to the Midwest as a teenager. He received his BA from the University of Colorado, and MFA in Digital Interdisciplinary Art Practice from the City College of New York. 

Patt Lachky, award-winning designer and Art Director for more than 25 years, perfected her talents at the Fashion Institute of Technology and School of Visual Arts in New York City. Patt has been published in several design magazines and books such as American Corporate Identity, Creativity, and International Package Design Directory. 

Toni-Ann Carlone, an artist and fashion designer. Has done work as an associate fashion designer at Adorn Fashions inc. Founder of Tutus by Toni, and continues to sell her paintings.

Yalenis Cepeda, is a fashion designer who received a degree in Fashion Design from FIT and has worked at several major design houses in NYC.

Allie Abbatiello, applied his business and athletic skills to getting certified as personal trainer and opening up his own training facility. He is also an NPC Physique competitor which helps bring more knowledge and experience in the fitness/athletic industry.

Lisa Mastroserio, currently a student at The New School, Parsons School of Design, studying Strategic Design and Management.