pron. [bali • tello]
[Don't worry about the pronunciation... Worry about your feet being comfortable.]
Co founders, Rob Baldino and Mickey Abbatiello, have a special foundation of friendship that dates back to the 1st grade. Growing up on the same block just outside of NYC, they established a unique bond and values that they instill into the hustle of the Balitello brand. From the jungle gym to the office, they have always enjoyed innovating and inventing. Little did they know a Performance Dress Sock™ company would be their calling.
We really didn't understand why people settle for uncomfortable, cheap dress socks. Look how much has changed in the past 100 years. It's 2017, why are people stuck in the 1900s in terms of comfort-technology? We passionately needed to transcend and evolve the modern day dress sock to something functional.
Customer research about dress socks showed...
"I hate loose socks that slide down."
"After 1 wash they fade in color."
"My socks always stink."
"Keep getting blisters from dress shoes."
We decided to listen to people and put an end to this travesty. Being quality made in the USA allowed us to work closely with our manufacturers, and create what is now coined the Performance Dress Socks™. We have eliminated all those complaints and then some! Our goal is to allow people to be stylishly-comfortable and more active in their day-to-day life.